Norwegian Cruise Line is the latest brand to seize the advantage of the playAWARDS platform, which connects PLAYSTUDIOS’ hospitality, entertainment, and leisure partners with a global audience of gamers who are able to access real-world rewards within the company’s lineup of mobile and social games. As gamers interact with Norwegian Cruise Line content while playing the game, they will accrue loyalty points that can be redeemed for real-world cruises from the Caribbean to the Mexican Riviera. LAS VEGAS – playAWARDS, the innovative B2B marketing tool created by award-winning mobile and social game developer PLAYSTUDIOS, has partnered with Norwegian Cruise Line to create branded in-app content that will connect the cruise travel leader with players of my KONAMI Slots. Groundbreaking marketing platform gives cruise travel leader unprecedented insight into mobile gaming audience
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